Service design for the breakfast industry

We wanted to take away the common misconceptions about Quaker products’ nutritional value and sugar in general. That's why we chose an approach where we let the Quaker audience discover themselves what is actually in their breakfast without taking a stand.

We partnered up with the National Diabetes Fonds of to create a tool that informs consumers and enables them to check and compare their favourite breakfasts’ nutritional value in a mobile website that gives you an app feeling, without having to download.  Check out the app on (designed for mobile).