Today is a good day to upgrade yourself
Goodhabitz, a company offering a wide variety of online training, was looking for a strong, distinctive and internationally relevant identity in line with the brand's new positioning. As an e-learning company, you not only compete with other (e-)learners but with all possible ways, the target audience can spend their spare time, such as watching Netflix or endlessly scrolling through Instagram.
Instead of their wasting spare time, one can decide to start e-learning virtually any day. In order to express this, we built a campaign around the dynamic construct "Today is a good day to...", reminding the target audience that starting today is as good a time as any, with “Today is a good day to upgrade yourself” as their main line.