Made of moments
Together with Fitzroy, we developed a new positioning, brand identity and campaign that helped Kornuit reach a new generation. Mare research did an extensive study showing that the majority of youngsters find it hard to be young. Despite this, they remain remarkably motivated to get the most out of life and they value experiences more than money or status.
Kornuit is Made of Moments. A campaign made entirely with and by its own target audience. We follow a group of real friends experiencing their freedom: attending a festival, travelling along the coast of Portugal or just hanging out at home. Working together with renowned producer Tom Trago, we created a music video that adds a deeper layer to the campaign. Together, the movie and music video portray the up- and downsides of being young.